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Social media is an online content created by people using highly accessible and scalable publishing technologies. Twitter, Facebook, LinkedIn, MySpace, YouTube, and even Wikis are all great examples of social media. Other subcategories of social media include social media networking, blogging, micro-blogging and more.

When internet criminals target an organization, they start by looking for vulnerabilities in the network's infrastructure. Beyond that, they target a business's employees and customers by using information freely provided on the corporate site and collected through social media. Once they have gathered enough information about a target, hackers use that data to circumvent all the IT security technologies meant to protect users. 

Most social networks have privacy settings that need to be administered to the highest level. Default settings generally leave your computer security wide open for attack. Effective online security policies begin from the top down. Those responsible for managing technology need to be fully up to speed with social media security risks.